On Being Product

Both [Dina Lohan and Denise Richards] have failed to make smash hits of their Sunday-night reality shows for the same reason their show-business careers never soared: talent alone isn’t necessary for success, but the people who do become stars, be it in movies, on television or just in the celebrity fast lane, are the ones who go all out to compensate for their lack of ability. It’s a little like the card game hearts; if you can’t win, you have to shoot the moon and lose big.

. . .

These offerings from E! prove that it’s not enough for celebrities to be themselves; they have to make the best of their worst selves.

The Latest Candidates for an Image Makeover, Alessandra Stanley, New York Times, 14 June 2008

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